Vocal for Local

"The Rotaract Club of Bangalore Jayanagar launched an exciting promotional initiative titled “Vocal for Local”, released on the club’s social media platforms on 31st December. The objective of this project was to support local economies by promoting and encouraging small, homegrown businesses run by our club members’ families, while also highlighting entrepreneurship within the Rotaract community.

As part of this initiative, two member-associated businesses were featured. Sree Collections, a graceful saree brand rooted in tradition and elegance, is a homegrown venture run by the mother of our President, Rtr. Gouthami. The second featured brand was Banjara by Anjana, known for its oxidised, anti-tarnish, and fabric jewellery, owned by the family of our Past President, Rtr. Pooja Parekh. Both businesses beautifully represent local craftsmanship, creativity, and sustainable entrepreneurship.

To promote these brands, the club curated an engaging and fun promotional video. Rtr. Gouthami featured as the model, showcasing a saree from Sree Collections styled with elegance and perfectly complemented by jewellery from Banjara by Anjana. The video was shared on the club’s Instagram page and received an encouraging response, reaching 1.6K views, creating strong visibility and impact for the local businesses.

This initiative reflected the true spirit of Rotaract, where members come together to uplift and support one another. It was a creative and meaningful effort that strengthened community bonds while promoting local businesses through the club’s public image platform."